Mountain Chic Comes Courtesy of Urban Grace Studio in Durango
Misty Tucson. The name sounds like someone you’d meet in Hollywood. And to be fair, Misty and her fellow stylists at Urban Grace Studio do have a certain star quality.
Urban Grace is a Durango-based hair salon that brings on-trend style to La Plata County. Owner Misty had worked in the salon industry for 19 years before making the leap to purchase her own salon. She wanted to bring a little urban life to the mountains, and to help moms in particular look and feel their best with effortless at-home styling. The timing was tricky: It all came together in January, 2020, as the pandemic was upending life for everyone.
“I wanted to create a space that fosters and encourages fellow inspired stylists to realize their full potential. By building an upbeat, classy, modern and professional environment, we have created a space where clients can come to relax and enjoy themselves. We focus on being an amazing, dynamic, hard-working team,” said Misty. “I love being a part of my clients’ lives, building relationships and being able to help build our clients’ confidence through our creativity—and the art of hair design.”
Urban Grace Studio has a diverse community of hair artists, representing experience from all decades. They offer services to women, men and kids. Their online process leads a client through a series of questions, where they can determine cut, a variety of color options, and request other services including waxing and nails. The qualifying questions also help match each potential client with the right stylist on the team.
Misty is a fourth-generation La Plata County resident, and the inspiration for her salon name comes from her daughter, Grace. “Life as a business owner and mother is challenging, but I am forever grateful for this business, our clients, and fellow stylists that have trusted me with a part of their story.”
That belief in her ambition was also at the heart of her business banking relationship. “Alpine Bank believed in me. They saw me as a person pursuing a dream and not just another customer who needed a loan,” said Misty. “I love that Alpine is more than a bank; they care about the locals and giving back to our community.”