Bilingual & bicultural consultant connects the dots for Latino outreach
Though born in the U.S., Crystal Mariscal was raised by her immigrant parents in Mexico, with her mother and father receiving amnesty and becoming legal U.S. citizens. Crystal moved back to the U.S. at age 16, with one little girl in her arms and and another child on the way. By 21, she was a homeless single mother.
But the ideals passed down from Crystal’s own parents pointed her way. Working as everything from a housekeeper, landscaper, family advocate, educator, and community organizer, Mariscal to came to learn and better understand public relations, teaching her clients ways to connect with the Latino community.
Now, in her consulting business, Mariscal LLC, Crystal’s clients include the public health departments in Pitkin and Mesa counties and Colorado Mountain College. She has become a part of the fabric of the community and serves on town council in New Castle, the board of directors of the River Bridge Regional Center, Garfield County Libraries and Garfield County Latino Community Committee.
“Mariscal LLCs outreach expertise extends to the faith community, entrepreneurs, civic leaders and many others,” says Crystal. “And we’re not limited by county boundaries, we work throughout Colorado.”
Crystal started her company in 2017. Dreaming of a better community for her kids, she realized there was a lot of work to be done. “Our Latino community is growing. Not many organizations know how to reach this demographic or create a strategic communications or outreach plan.”
What’s Crystal’s superpower? “I have the ability to create an atmosphere where anyone can feel included and invited to participate in a conversation,” she says. “I have a passion for this.”
Learn more at mariscalllc.com.
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