NEWS RELEASE
FOR IMMEDIATE RELEASE
September 01, 2026
Contact:
Jay Rickstrew, Chief Retail Officer
Alpine Banks of Colorado
(970) 625-7276
[email protected]
Alpine Bank launches new brand platform
Not your everyday bank. Your bank for every day.
GLENWOOD SPRINGS, Colo. — Alpine Bank today unveiled a new statewide brand campaign that reinforces what has guided the employee-owned bank for more than five decades: showing up for Coloradans every day.
“Colorado is our home, and the people of Colorado have always been at the center of everything we do,” said Alpine Bank President/CEO and Chairman Glen Jammaron. “This brand platform is not about changing who we are. It’s about telling our story more clearly and confidently.”
For more than 50 years, Alpine has helped people navigate life’s financial milestones, opportunities, challenges and everything in between. The new brand platform is designed to amplify that legacy while ensuring more Coloradans understand the full breadth of the bank’s capabilities.
“Colorado’s future is our future,” noted Alpine Bank Chief Retail Officer Jay Rickstrew. “As Colorado continues to grow and evolve, we’re investing in our future so we can continue showing up for our customers, communities and businesses every single day.”
As one of Colorado’s largest privately held, employee-owned banks, Alpine Bank combines the accessibility and trust of a community bank with the resources and sophistication required to meet the needs of today’s consumers and businesses.
Whether helping a family buy a home, supporting an entrepreneur launching a business, financing commercial growth, or planning for retirement, Alpine Bank is here for all of it.
“Customers shouldn’t have to choose between personal relationships and modern banking capabilities,” added Rickstrew. “At Alpine Bank, we believe they deserve both.”
For Jammaron, who has been with Alpine for 41 years, the new branding initiative is about more than marketing. It’s a reflection of the bank’s long-term commitment to remaining independent, investing in Colorado communities and helping generations of Coloradans achieve their financial goals.
“For five decades, we’ve stood alongside Colorado communities through times of growth, challenge and change,” said Jammaron. “This brand work is a renewed commitment to the people, families, businesses and communities that make Colorado home. We aren’t simply a bank that operates here. We are a Colorado bank, through and through.”
Along with the new tagline, the launch includes refreshed visual elements and messaging inspired by Colorado’s landscapes, people and communities. The bank’s mission, values and community commitments remain unchanged.
The campaign will roll out across Colorado this fall through advertising, digital media, community engagement and customer communications.
About Alpine Bank
Alpine Bank is a $6.8 billion independent, employee-owned organization founded in 1973 with headquarters in Glenwood Springs, Colorado. Alpine Bank employs 890 people and serves 170,000 customers with personal, business, wealth management*, mortgage and electronic banking services across Colorado’s Western Slope, mountains and Front Range. Alpine Bank has a five-star rating — meaning it has earned a superior performance classification — from BauerFinancial, an independent organization that analyzes and rates the performance of financial institutions in the United States. Shares of the Class B Nonvoting Common Stock of Alpine Banks of Colorado trade under the symbol “ALPIB” on the OTCQX® Best Market. Learn more at alpinebank.com/media.
*Alpine Bank Wealth Management services are not FDIC insured, may lose value and are not guaranteed by the bank.
