Jay Rickstrew started his Alpine Bank career in Carbondale as a loan officer. Now, he leads the Colorado River Valley region, the six bank branches from Glenwood Springs to Battlement Mesa, as its regional president. Jay is a very familiar face in Rifle, the branch he ran for nearly two decades before taking on his larger leadership role within Alpine Bank.
The way he sees it, not too much has changed as far as the culture of the organization. “The only difference is our size, with 40 branches in 29 Colorado communities today,” he says. “Otherwise, it’s the same friendly community bank that has given me the ability to serve my community in many ways.”
There are five core values at Alpine Bank. They include Compassion, Integrity, Independence, Loyalty and Community. Of these, Loyalty resonates most with Jay.
“At this time in history, the loyalty to our customers, communities, shareholders and employees is beyond what you see in the world today.”